Chensun Mills in CT stresses the importance of gaining competitive advantage using social media. As companies come out of this economic downturn, the ability to play and survive in the 21st century requires staying ahead of all the innovative and technology tools that are out there. Social media is one area that has grown exponentially during our recent economic downturn. Interestingly enough, as we are in the midst of technology super growth where in-person communications has been often replaced by emails and text messages, there has been an inverse relational growth as the need to connect and network with others has grown rapidly.

Chensun Mills In CT – Power of Linked In

Chensun Mills CT have talked to numerous companies who have leveraged social media for business development, recruiting, or simply helping one another through introductions or brainstorming. In particular, LinkedIn has dominated the business networking, target marketing, and job search domains. In the staffing industry, Chensun Mills noted a significant increase of top recruiters identifying choice candidates through LinkedIn as opposed to other in-house databases. For business development purposes, there is a much greater ability to target potential groups. However, Chensun believes that the power of Linked In and other social media has just begun. With the access to digital profiles exploding, companies who understand how to leverage the power of the tool and reinvent the way they look at opportunities and productivity will transform how their employees “think” as they take the lead in business innovation. 

Social Media and Disruption of People’s Attachment to Human Life

On the other hand, Director of the MIT initiative on Technology and Self, Professor Sherry Turkle, points out that as the connectivity culture grows, disruption of people’s attachment to human life occurs, and the value of human connections will continue to be important. Chensun Mills agrees and believes that while authenticity online is important, but as connectivity grows, networking “face-to-face” reinforces online networking and makes it that much more powerful.